i>clicker

Branding, Design, & Creative Direction

i>clicker’s mission was to create an intuitive student response system that focused on formative assessment and pedagogy. Tasked with reimagining the brand, I worked with the product and marketing teams to evolve, update, and deploy a brand in line with the i>clicker's mission. Creating a more meaningful relationship with current and prospective customers. Today, i>clicker has been adopted by more than 1000 higher educational institutions in North America and used by over 2 million students.