Appalachian Mountain Club
Design & Creative Direction
Founded in 1876, the Appalachian Mountain Club promotes the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of America’s Northeast and Mid-Atlantic regions. AMC's mission is to connect their users to the freedom and exhilaration of the outdoors. They set out to deliver an immersive, aspirational, and expressive web experience that captured their passion for the outdoors. The Result: OUTDOORS.ORG
